Value in Western esports: The importance of League and CS:GO
When we discuss value in the Western esports industry, what are we usually referring to? And where is it found?
Industry valuations are not the concern of this discussion; some believe the...
Entropiq announces PUMA apparel sponsorship
Czech Republic esports organisation Entropiq has teamed up with global sportswear brand PUMA to launch a new line of merchandise and apparel for players and fans.
As a result of the partnership, PUMA will...
Team Singularity terminates Dashthreads partnership
Team Singularity has announced the cancellation of its partnership with apparel company Dashthreads, according to a statement issued by the Danish organisation.
Singularity named Dashthreads as its official merchandise supplier at the beginning of...
Activision Blizzard hires deputy MLB commissioner to lead esports
Activision Blizzard made a significant personnel move this week, announcing the hiring of Major League Baseball deputy commissioner Tony Pettiti to lead its esports and entertainment efforts.
Pettiti, who will officially begin...
Zaxby’s dines with High School Esports League for Spring Major
The High School Esports League (HSEL) has announced a partnership with American fast-casual restaurant chain Zaxby’s for a marketing promotion.
Zaxby’s will award prizes for the HSEL’s Spring Major 2020 championship series,...
The esports leagues and events affected by coronavirus
The current novel coronavirus (COVID-19) pandemic has disrupted life around the globe, and that extends to the esports industry as well.
Numerous recent and upcoming events and leagues have been cancelled, postponed,...
Neosurf: Assessing the bid for gender re-balance in esports
Disclaimer: This is a guest feature piece from Neosurf
Last November, Xiaomeng “Liooon” Li became the first woman to win a major BlizzCon and major Hearthstone championship. In her acceptance speech, she defiantly...
DreamHack Spain relocates winter festival to Madrid
Event organiser DreamHack's Spanish branch has announced that it is moving its winter festival from Sevilla to Madrid.
Expanding the scope and offerings at the event appears to be the primary motivation behind...
Australian Esports University League partners with Chatime
Australian Esports University League has partnered with bubble tea brand Chatime for the 2020 season.
The partnership will see Chatime assume the role of presenting partner for the league, which involves over...
2020 is a defining year for card game esports
There's no skirting around it: it's not been a good few years for card game esports.
Since the digital collectable card game (CCG) genre exploded following the release of Hearthstone in 2014,...