LEC 2022 Red Bull Secretlab Warner Music

LEC renews partnerships with Secretlab, Red Bull and Warner Music

The League of Legends European Championship (LEC) has renewed three key partnerships for the 2022 season. Gaming chair manufacturer Secretlab, record label Warner Music and energy drink brand Red Bull will...
EXCEL and JD Sports

EXCEL partners with sports fashion retailer JD SPORTS

British esports organisation EXCEL Esports has secured a partnership with UK-based sports fashion retailer JD SPORTS. As a result of the partnership, JD SPORTS branding will be prominently featured across EXCEL's team...
LEC-x-KIA

KIA extends LEC partnership for 2022

South Korean automotive marque Kia Motors has extended its partnership with the League of Legends European Championship (LEC) for the 2022 season. As a result, the marque has been named the LEC's Main...
GRID and Epic Esports Events

Epic Esports Events renews GRID partnership

Data platform GRID Esports has renewed its partnership with tournament organiser Epic Esports Events. The renewal will look to support Epic Esports Events’ tournament ecosystem. This includes providing data products and third...
Immortals Progressive

Immortals secures League of Legends naming rights deal with Progressive

North American esports organisation Immortals has announced a multi-year League of Legends naming rights deal with American insurance company Progressive. As a result of the agreement, the organisation’s LCS teams will compete...
Yellow Stripes

Team Vitality and adidas join forces to launch semi-pro team

French esports organisation Team Vitality has teamed up with global sportswear brand adidas for the League of Legends Open Tour 2022. As part of the deal, Team Vitality will launch a semi-pro...
Dota 2 Major cancelled 2022

Valve cancels first Dota 2 Major of 2022

Game developer Valve has cancelled its first Dota 2 Major of 2022, an event that was expected to conclude Dota Pro Circuit's Winter Tour.  As a result of the cancellation, Valve has...
L'Oreal and Fnatic partnership

Fnatic announces L’Oréal Men Expert partnership

European esports organisation Fnatic has announced a partnership with beauty and personal care brand L’Oréal Men Expert. As a result of the deal, both entities will develop content and product activations centred...
Team Spirit Secretlab

Team Spirit announces partnership with Secretlab

Russian esports organisation Team Spirit has unveiled a partnership with gaming chair manufacturer Secretlab. As a result of the partnership, Secretlab will equip the organisation with its products.  RELATED: BIG partners with Philips...
LEC-x-LG-UltraGear

LEC names LG UltraGear as gaming monitor partner

The League of Legends European Championship (LEC) has named LG UltraGear as its official gaming monitor partner for 2022 and 2023. As a result, the electronics brand's monitors will be used on-stage alongside sponsoring a range...