Evil Geniuses announces Coinbase partnership

North American organisation Evil Geniuses has announced a partnership with the cryptocurrency company Coinbase. The collaboration will see Coinbase become a shirt sponsor for the organisation's teams in CS:GO and Dota 2,...
Voodoo Ranger Dignitas Partnership

Dignitas and Voodoo Ranger IPA brew partnership

American esports organisation Dignitas has announced New Belgium Brewing Company’s IPA brand Voodoo Ranger as its official beer partner. According to the press release, the partnership will see both entities collaborate on...
Indian SEA esports business

Top Indian and SEA esports business developments in March 2021

As the various mobile-esport ecosystems in SEA prepare for their marquee competitions, organisations and organisers are bringing sponsors and partners on board along with key hires. The month of March saw...

Guitar manufacturer Jackson partners with LCS and PENTAKILL

Riot Games has announced a ‘global collaboration’ between US-based guitar manufacturer Jackson and the developer’s virtual heavy metal band PENTAKILL. The exact details of what activations will take place have yet to...

GRID announces data partnership with Epic Esports Events

Esports data platform GRID has announced a partnership with Russian esports tournament organiser Epic Esports Events. As a result of the agreement, GRID will provide its data distribution services to Epic Esports...

Alban Dechelotte departs Riot, BLAST Premier partners with Coinbase | ESI Digest #36

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is...
Turquoise: Branding Strategies for Esports Leagues

Turquoise: Branding strategies for esports leagues

We continue our article series with London-based agency Turquoise Branding centred around branding in esports. Turquoise has helped with the branding of projects such as UEFA’s Europa League, game developer MY.GAMES’s...
Parimatch x Virtus Pro 2021 Extension

Parimatch extends Virtus.pro partnership

Sports betting company Parimatch has extended its partnership with Russian esports organisation Virtus.pro. The renewed deal will see the company support the organisation's Dota 2 and CS:GO rosters, with Parimatch's logo remaining on...
Talon Esports League of Legends Wild Rift Tournament

Talon Esports unveils League of Legends: Wild Rift tournament

Hong Kong-based organisation Talon Esports has unveiled the Hong Kong leg of League of Legends: Wild Rift's SEA Icon Series tournament to 'celebrate' the release of the game in the region. The organisation...

PSG Esports extends Betway partnership

PSG Esports, the competitive gaming division of French football club Paris Saint-Germain, has extended and expanded its partnership with bookmaker Betway. The agreement sees Betway named the official principal partner for PSG.LGS,...