Voodoo Ranger Dignitas Partnership

Dignitas and Voodoo Ranger IPA brew partnership

American esports organisation Dignitas has announced New Belgium Brewing Company’s IPA brand Voodoo Ranger as its official beer partner. According to the press release, the partnership will see both entities collaborate on...

Guitar manufacturer Jackson partners with LCS and PENTAKILL

Riot Games has announced a ‘global collaboration’ between US-based guitar manufacturer Jackson and the developer’s virtual heavy metal band PENTAKILL. The exact details of what activations will take place have yet to...

Alban Dechelotte departs Riot, BLAST Premier partners with Coinbase | ESI Digest #36

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is...
Turquoise: Branding Strategies for Esports Leagues

Turquoise: Branding strategies for esports leagues

We continue our article series with London-based agency Turquoise Branding centred around branding in esports. Turquoise has helped with the branding of projects such as UEFA’s Europa League, game developer MY.GAMES’s...
Talon Esports League of Legends Wild Rift Tournament

Talon Esports unveils League of Legends: Wild Rift tournament

Hong Kong-based organisation Talon Esports has unveiled the Hong Kong leg of League of Legends: Wild Rift's SEA Icon Series tournament to 'celebrate' the release of the game in the region. The organisation...

MAD Lions unveils SEAT as car partner for League of Legends teams

OverActive Media‘s Spanish esports brand MAD Lions has partnered with the Spanish automobile manufacturer SEAT for all of the organisation's League of Legends teams.  According to the release, the partnership will include broad-range...

100PLUS and Secretlab revealed as Wild Rift SEA Icon Series Singapore sponsors

Esports marketing and events firm Eliphant has named sports drink 100PLUS and chair manufacturer Secretlab as official sponsors of 2021 League of Legends: Wild Rift Southeast Asia Icon Series Singapore. As part...

EXCEL ESPORTS announces Beyond NRG as energy drink partner

British organisation EXCEL ESPORTS has announced a new partnership with energy drink brand Beyond NRG. As a result of the agreement, Beyond NRG has been named the official energy drink partner for...

EMERGE Esports announces LGD Gaming and EHome partnerships

Singapore-based esports talent management agency EMERGE Esports has announced a year-long partnership with Chinese organisations LGD Gaming and EHome. The agreement sees EMERGE support both organisations throughout 2021, which includes providing...
ESL Mobile regions

ESL launches mobile gaming ecosystem

Esports organiser and production company ESL Gaming has announced a new mobile esports ecosystem covering North America, Europe/MENA, and Asia-Pacific. ESL Mobile's inaugural 2021 Spring Season kicks off on April 12th with a...