EXCEL and JD Sports

EXCEL partners with sports fashion retailer JD SPORTS

British esports organisation EXCEL Esports has secured a partnership with UK-based sports fashion retailer JD SPORTS. As a result of the partnership, JD SPORTS branding will be prominently featured across EXCEL's team...
LEC-x-KIA

KIA extends LEC partnership for 2022

South Korean automotive marque Kia Motors has extended its partnership with the League of Legends European Championship (LEC) for the 2022 season. As a result, the marque has been named the LEC's Main...
Immortals Progressive

Immortals secures League of Legends naming rights deal with Progressive

North American esports organisation Immortals has announced a multi-year League of Legends naming rights deal with American insurance company Progressive. As a result of the agreement, the organisation’s LCS teams will compete...
Yellow Stripes

Team Vitality and adidas join forces to launch semi-pro team

French esports organisation Team Vitality has teamed up with global sportswear brand adidas for the League of Legends Open Tour 2022. As part of the deal, Team Vitality will launch a semi-pro...
L'Oreal and Fnatic partnership

Fnatic announces L’Oréal Men Expert partnership

European esports organisation Fnatic has announced a partnership with beauty and personal care brand L’Oréal Men Expert. As a result of the deal, both entities will develop content and product activations centred...
LEC-x-LG-UltraGear

LEC names LG UltraGear as gaming monitor partner

The League of Legends European Championship (LEC) has named LG UltraGear as its official gaming monitor partner for 2022 and 2023. As a result, the electronics brand's monitors will be used on-stage alongside sponsoring a range...
Against the Current

LEC collaborates with pop rock band Against the Current

The League of Legends European Championship (LEC) has announced a collaboration with American pop rock band Against the Current.  As a result, the band has released its latest single 'Wildfire' in collaboration...
CLG, Knicks Gaming

Anheuser-Busch named esports partner of CLG and Knicks Gaming

American brewing company Anheuser-Busch has been named an esports partner of Madison Square Garden properties CLG and Knicks Gaming. According to the release, the North American esports organisations will collaborate with Anheuser-Busch...

DRX acquires esports organisation Vision Strikers

South Korean esports company DRX Corp. has announced the acquisition of eDreamWork Korea, the parent company of esports organisation Vision Strikers.  According to a release, Vision Strikers' brand is expected to merge...
Team Vitality CSGO roster 2022

Team Vitality announces €50m talent investment alongside CS:GO announcement

French esports organisation Team Vitality has announced a talent-focused €50m (~£41.8m) investment from esports venture fund Rewired.gg. The investment, which is expected to help develop 'European super teams', will be distributed throughout...