North Esports announces YouGov partnership

Nordic organisation North Esports has announced a new partnership with data analytics company YouGov. As a result of the deal, YouGov’s logo will be present on the sleeve of North’s new ‘Ragnarok’...

London Spitfire boosts fan engagement with ‘Flight School’

Overwatch League’s London Spitfire is set to host an online camp, the London Spitfire Flight School, as the organisation looks to increase its worldwide fan engagement opportunities. The esports camp series, which...
Riot Games The Gaming Company

Riot Games Southeast Asia unveils 2021 VALORANT plans

Riot Games Southeast Asia has announced its plans for the 2021 VALORANT season. It has been revealed that tournament organiser The Gaming Company (TGC) will collaborate with the publisher to operate its 2021 esports and collegiate...

GenE partners with Aim Lab to offer FPS training

Community-focused tournament platform Generation Esports (GenE) has partnered with Aim Lab to provide FPS training to High School Esports League (HSEL) participants. As a result of the partnership, coaches, teachers, and students...

Manchester City star Sergio Aguero launches KRU Esports

Manchester City star striker Sergio Aguero has founded his own esports organisation with the launch of KRÜ Esports. Sergio Aguero, who has been named as the organisation's CEO and founder, has recently...

Riot Games details VALORANT First Strike North America Qualifiers format

Riot Games has announced the qualification format for its First Strike VALORANT tournament in North America, with Nerd Street Gamers (NSG) and Engine Media/UMG Gaming both staging separate qualifiers.  Riot is partnering with NSG...

HellRaisers reveals Mazda collaboration

Esports organisation HellRaisers has announced a partnership with Auto International, Mazda's official distributor and brand importer for Ukraine. As a result of the partnership with Mazda’s subsidiary, the car manufacturer will gain...
Chiefs Esports Club LOreal Men Expert

Chiefs Esports Club to host L’Oréal Valorant Invitational

Australian esports organisation Chiefs Esports Club has announced the launch of an Oceania-based VALORANT tournament, the L'Oréal Men Expert Invitational. The tournament will see eight of the region's top VALORANT teams compete over three...
Houston Outlaws Reliant Energy

Inside Houston Outlaws’ energising Reliant partnership

Overwatch League team Houston Outlaws continues to forge ahead despite the pandemic—making several key hires and strategic partnerships since its acquisition by Beasley Media Group in December. One notable sponsorship deal was...
VALORANT Gameplay

ESL to run VALORANT esports in Thailand in 2021

Tournament organiser ESL has announced that it will organise and operate official VALORANT esports tournaments in Thailand for 2021. Alongside official tournaments, ESL will also host collegiate competitions after being appointed a partner of Riot...