Parimatch x UESF

Parimatch partners with UESF for CS:GO and Dota 2 tournaments

Sports betting company Parimatch has been named as a partner for a CS:GO and Dota 2 event hosted by the Ukrainian Esports Federation (UESF). The deal will see the bookmaker become a 'general partner'...
BLAST Fall Final Live Audience

BLAST Premier plans to have Fall Final in front of crowd

CS:GO esports tournament series BLAST Premier has revealed plans to have its Fall Final tournament take place with a live audience in attendance. The Fall Final will take place at Copenhagen's Royal Arena,...
Nerd Street Gamers x RazerNerd Street Gamers x Razer

Nerd Street Gamers partners with Razer for VALORANT Summer Championship

Esports infrastructure company Nerd Street Gamers (NSG) has announced a partnership with gaming peripherals manufacturer Razer. The deal will see the manufacturer become NSG's peripherals partner and a presenting partner for the VALORANT...

Betway partners with G2, BLAST reveals Fortnite collaboration | ESI DIGEST #46

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...
G2 Esports League of Legends

Opinion: In esports, what determines brand prestige is success — not content

Say what you want about building an esports brand. It should match a team’s values; social media channels should stir the pot; video content should be consistent and engaging; an identity...

XSET announces BBBSA collaboration

Lifestyle gaming organisation XSET has announced a partnership with mentoring organisation Big Brothers Big Sisters of America (BBBSA). The goal of this collaboration is for volunteers (‘Big Brothers’ or ‘Big Sisters’) to...

BLAST Premier and Bondly launch chicken NFTs

CS:GO esports tournament series BLAST Premier has partnered with NFT solutions provider Bondly to launch a chicken-themed NFT collection. The chicken-themed collection will launch on June 15th, with BLAST NFTs starting at...

IGC launches Wild Rift Tournament in Brazil, partners with Razer

Immortals Gaming Club (IGC) has announced, through its gaming platform Gamers Club, a League Of Legends: Wild Rift Tournament. IGC also revealed that the event, called Conquest, will be sponsored by gaming...

Team WaR extends Turtle Beach deal

Gaming audio and accessory brand Turtle Beach has announced a new multi-year partnership with Call of Duty Challenger side Team WaR.  Turtle Beach became Team WaR’s first gaming accessory partner in August...

Envy Gaming teams up with ProFlowers and USAA

North American esports organisation Envy Gaming has announced two new partnerships with insurance brand USAA and internet commerce retailer ProFlowers. According to the release, both brands will create activations with Envy Gaming....