A guide to: Overwatch League sponsors, past and present

Activision Blizzard kicked off its first geo-affiliated esports league in 2017 and quickly caught attention that persists to this day. Many brands, like Coca-Cola and T-Mobile, have been Overwatch League sponsors since...

Reported: Bilibili obtains exclusive Overwatch League broadcast rights in China

Bilibili Esports has reportedly signed an exclusive Chinese broadcast deal with Activision Blizzard for the Overwatch League (OWL). Per reports from The Esports Observer and Pandaily, Bilibili confirmed that it was granted exclusive broadcasting...

Ole Gunnar Solskjær joins ULTI Agency, OverActive Media raises $40m | ESI Digest #38

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is...
Houston Outlaws President

Houston Outlaws unveils partnership with Boomer Naturals

Overwatch League (OWL) franchise Houston Outlaws has entered into a partnership with North American wellness company Boomer Naturals. The deal will see the company provide 'Vitamin Energy' to Outlaws' players and coaches in a...

OverActive Media strikes multi-year H4X apparel deal

Following on from raising $40m, OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has announced a multi-year partnership with esports apparel brand H4X. As a result of...

ROCCAT announces Gen.G partnership

Turtle Beach's German peripherals brand ROCCAT has announced a partnership with multinational esports organisation Gen.G. The deal will see ROCCAT become the organisation's official PC gaming accessories partner for its Overwatch, League of Legends,...

IBM introduces AI-driven Overwatch League Power Rankings

Global technology and data services firm IBM has introduced Power Rankings with Watson, an AI-powered method of evaluating player and team performances in the Overwatch League.  According to the release, the solution...
Misfits SoFi

Misfits Gaming Group renews SoFi partnership

Florida-based esports organisation Misfits Gaming Group (MGG) has renewed and extended its ongoing relationship with personal finance company SoFi. SoFi will become the presenting sponsor for the Florida Mutineers, MGG’s Call of...
Washington Justice beer

Washington Justice savours DC Brau Brewery partnership

Overwatch League franchise Washington Justice has revealed a beer partnership with local craft brewery DC Brau. The brewery will produce a commemorative lager beer labelled 'Sip of Justice' for the upcoming Overwatch League...

NiP partners with the WWF, esports-focused music label OFFMETA launches | ESI Digest #34

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...