NRG and San Francisco Shock announce Therabody partnership
North American esports organisation NRG and its Overwatch League franchise San Francisco Shock have named tech wellness company Therabody as its official recovery partner.
As a result of the partnership, Therabody will...
OverActive Media commences trading on TSX Venture Exchange
OverActive Media Corp, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has announced it will begin trading on the TSX Venture Exchange (TSXV).
OverActive has become the latest esports...
REELY: Content is king, and optimisation is the crown
Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming.
The pandemic showed the world that video games connect and entertain....
OverActive Media expands TD Bank partnership, sponsors Toronto Ultra
OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has expanded its partnership with Canadian multinational banking and financial services company Toronto-Dominion Bank (TD Bank).
As a result,...
VIDEO: Esports membership programmes with Houston Outlaws’ Lori Burgess | ESI Focus
As organisations look to increase revenue opportunities whilst also rewarding fans, there has been a huge development in fan engagement platforms and membership programmes. These can range from third-party platforms such...
Esports Technologies launches Esports Games app
Esports wagering services brand Esports Technologies has launched its Esports Games app, a free-to-play interactive tournament prediction and trivia game.
Esports Games is available on the Google Play store in the United States,...
OverActive Media strikes Red Bull partnership, announces new gaming studio
OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has announced the Red Bull Gaming Studio after striking a multi-year partnership with the energy drinks brand.
The Red...
Activision Blizzard expands media rights deal with SPORT1
Activision Blizzard has expanded its distribution rights with German television broadcaster SPORT1.
The multi-year agreement renews the broadcaster’s TV-exclusive rights to the Overwatch League across Germany, Austria and Switzerland.
RELATED: Reported: Bilibili obtains...
Atlanta Reign announces HyperX as peripherals partner
Overwatch League (OWL) franchise Atlanta Reign has announced a partnership with gaming peripherals company HyperX.
The deal will see the company become Atlanta Reign's exclusive peripherals partner, with HyperX providing a range of gaming...
A guide to: Overwatch League sponsors, past and present
Activision Blizzard kicked off its first geo-affiliated esports league in 2017 and quickly caught attention that persists to this day.
Many brands, like Coca-Cola and T-Mobile, have been Overwatch League sponsors since...