IBM enters esports with Overwatch League data and sponsorship deal

IBM enters esports with Overwatch League data and sponsorship deal

Global technology and data services firm IBM has entered into an analytics and sponsorship deal with Overwatch League, which runs through the 2022 season. The deal is IBM’s first foray into esports and...
Andbox NYXL United Airlines

Andbox unveils activation for NYXL and United Airlines

Major U.S. airline United Airlines will activate its partnership New York esports organisation Andbox with a series of limited-edition jerseys. Andbox's Overwatch League side New York Excelsior will roll out eight unique jerseys as part of the 'United x...
FACEIT has launched a partnership with the Unified Collegiate Esports Association (UCEA)

FACEIT unveils partnership with UCEA for varsity leagues

Esports platform and tournament organiser FACEIT has launched a partnership with the Unified Collegiate Esports Association (UCEA) to host its leagues for the 2020-2021 academic year. The platform will be used to host leagues for Rocket...
Envy Gaming Jack in the Box

Jack in the Box inks multi-year extension with Envy Gaming

Envy Gaming and American fast food chain Jack in the Box have been tied up for nearly three years now, and the alliance won’t end anytime soon. Late last week, the companies...
Post Malone Envy Gaming

Post Malone joins Envy Gaming ownership group

Austin Richard Post, known professionally as Post Malone, has joined the ownership group of Envy Gaming. The singer is now a co-owner of Team Envy, Call of Duty League franchise Dallas Empire,...
Philadelphia Fusion Herman Miller

Philadelphia Fusion finds chair partner in Herman Miller

Overwatch League franchise Philadelphia Fusion has appointed Herman Miller as its official gaming chair partner. The deal will see Herman Miller provide the team's players with its recently-released Embody Gaming Chair. RELATED: San Francisco Shock...
Toronto Defiant TD Bank Deal

TD Bank enters esports with Toronto Defiant sponsorship

OverActive Media announced today that it has signed an agreement to make TD Bank the official bank of its Overwatch League franchise, Toronto Defiant. This is the first esports partnership for TD Bank,...

Activision Blizzard hires deputy MLB commissioner to lead esports

Activision Blizzard made a significant personnel move this week, announcing the hiring of Major League Baseball deputy commissioner Tony Pettiti to lead its esports and entertainment efforts. Pettiti, who will officially begin...
Andbox T-Mobile

Andbox and T-Mobile extend alliance through 2021

Andbox, the parent company of the New York Excelsior and New York Subliners, announced today that it has extended its partnership with mobile carrier T-Mobile through 2021. The extended deal continues the...
ESI Digest #2 24/07/2020

MTG personnel changes, Herman Miller expands presence | ESI Digest #2

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available...