VCT EMEA x Red Bull

VALORANT Champions Tour EMEA unveils Red Bull as partner

Riot Games has announced energy drink brand Red Bull as the latest partner of the VALORANT Champions Tour (VCT) for the EMEA region. As VCT EMEA's official partner, the brand will feature in...

Gamers Club and Riot Games Brazil announce VCT Game Changers event

IGC's gaming platform Gamers Club, in partnership with Riot Games Brazil, has announced Protocolo Evolução, the second edition of VALORANT's Brazilian VCT Game Changers series. The tournament follows on from Protocolo Gêneses,...
valorant-challengers-sea-predator-2021

Predator partners with VALORANT Challengers Malaysia and Singapore

Riot Games-led event VALORANT Challengers Malaysia and Singapore has named Acer’s Predator line as its official gaming PC and laptop partner for the tournament’s third stage.  As part of the deal, fans...
KC Pioneers x Zoomph

KC Pioneers enters strategic partnership with Zoomph

Missouri-based esports organisation Kansas City Pioneers has partnered with social media analytics firm Zoomph. Through this partnership, the KC Pioneers will gain access to audience insights, logo detection, social analytics, and sponsorship tracking to...
Galorants and Gen.G launch strategic partnership

Gen.G and Galorants launch strategic partnership

All-female VALORANT community Galorants has announced a strategic partnership with multinational esports organisation Gen.G. The partnership will initially see both entities team up to create VCT Game Changers Academy tournaments, a series...
Reely video optimisation

REELY: Content is king, and optimisation is the crown

Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming. The pandemic showed the world that video games connect and entertain....
esports marketing

The importance of flexible tools in esports marketing

As more CMOs and marketing agencies turn to the esports audience, storytelling has become increasingly important. Flexible tools, such as those offered by Omnicoach, hand creative control over to brands and...
EXCEL ESPORTS

EXCEL ESPORTS raises €20m through investment round

British Esports organisation EXCEL ESPORTS has completed a €20m (~£17m) investment round to fund its expansion and new headquarters. The round, which was first reported by Sky News, was led by investment...
Dignitas NFT

Dignitas names Zytara Labs official NFT and playing card partner

North American esports organisation Dignitas has named Zytara Labs as its official partner for digital playing cards and NFTs. The multi-year partnership will see Zytara Labs create a series of Dignitas NFT collections...
esports management

MDR Brand Management launches NIVO to represent pro gamers

London-based firm MDR Brand Management has launched a global esports and interactive entertainment division called NIVO Management. NIVO Management will operate as a standalone business and focus on player representation while offering...