Goodyear expands Le Mans Virtual Series partnership
Multinational tyre manufacturer Goodyear has expanded its partnership with Automobile Club de l'Ouest (ACO), the organiser of the Le Mans 24 Hours endurance race.
As a result of the extension, the manufacturer will continue to support...
Exclusive: Gen.G CEO Arnold Hur breaks down NBA 2K ‘Tune Up’ programme
Global esports organisation Gen.G has unveiled a partnership with motor oil brand Mobil 1 to launch ‘The Tune Up’, a community improvement and engagement programme centred around NBA 2K.
The programme will...
Anheuser-Busch named esports partner of CLG and Knicks Gaming
American brewing company Anheuser-Busch has been named an esports partner of Madison Square Garden properties CLG and Knicks Gaming.
According to the release, the North American esports organisations will collaborate with Anheuser-Busch...
Mercedes, W Series and Wolves Esports to enter 24 Hours of Le Mans Virtual
Media and technology company Motorsport Games has revealed the full entry list for the 2022 24 Hours of Le Mans Virtual, the final round of the Le Mans Virtual Series.
The event will...
Esports Entertainment Group renews partnership with NBA 2K League
American esports and online gambling company Esports Entertainment Group (EEG) has renewed its partnership with NBA 2K game publisher Take-Two for the NBA 2K League.
As part of the renewal, EEG will...
ESI 2021 round-up: Looking forward
“Never let a good crisis go to waste,” Winston Churchill’s infamous saying goes. This was a lesson quickly gleaned by esports’ practitioners in the past two years.
More important than dwelling...
ESI 2021 round-up: Looking back
As the sun sets on yet another year defined by the unyielding effects of the COVID-19 pandemic, one can’t help but step back and admire the intrinsic resilience of the esports...
WePlay Holding: Setting records in 2021
As a company that takes pride in doing things differently in the esports industry, WePlay Holding has long been an established media holding company and esports event organiser.
Its esports division, WePlay...
ESportsBattle: The rise of commercial football esports tournaments
As football maintains its position as one of the most popular sports around the globe, individuals are becoming more hungry to consume football content. As a result, fans have increasingly been eyeing...
AFK Pros: Launching during uncertainty
AFK Group writes for ESI to detail the company’s launch of AFK Pros in 2021 and the subsequent journey it has embarked on.
RELATED: AFK Creators rebrands to AFK Group
Overall, 2021 has...