Lucozade Sport enters esports with Hashtag United partnership
British soft drink brand Lucozade Sport has announced its entrance into esports by joining forces with English non-league football club Hashtag United.
The deal will see Lucozade Sport become the front-of-shirt sponsor for the club's...
DreamHack Sports Games appoints Scott Steedman as CCO
DreamHack Sports Games has appointed sports industry veteran Scott Steedman as its new Chief Commercial Officer.
According to the release, Steedman will lead all the teams, plus the sales and marketing efforts,...
Rocket League unveils ESPN collaboration at X Games Aspen 2021
Rocket League developer Psyonix has teamed up with ESPN's X Games to celebrate the upcoming X Games in Aspen.
According to the release, Rocket League will host a new Rocket League Championship Series (RLCS)...
Astralis launches initiative with Universal Music Group
Danish esports organisation Astralis has partnered with Universal Music Group for a new ‘music initiative’, according to a release.
Danish musician Mattis has released the first song of the initiative, titled ‘To...
Ultimate Gamer announces multi-genre global tournament
Esports community and tournament platform Ultimate Gamer has announced the launch of the Ultimate Gamer Worldwide Open, a global competition featuring multiple titles across various genres.
The tournament, set to commence on March...
Value in Western esports: The importance of League and CS:GO
When we discuss value in the Western esports industry, what are we usually referring to? And where is it found?
Industry valuations are not the concern of this discussion; some believe the...
LCK unveils rebranding, BBC announces Rocket League broadcast | ESI Digest # 24
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...
Exclusive: ESTV signs multi-year deal with Lionheart Racing Series
Esports-dedicated channel ESTV has announced a multi-year partnership with sim racing esports league the Lionheart Racing Series.
The partnership will see Lionheart's events, including its Indycar, Speedway, and Retro series, from the 2021...
BBC Sport to broadcast Rocket League Championship Series X
The BBC has announced that it will be broadcasting the tenth season of the Rocket League Championship Series (RLCS X) on January 9th.
Following on from its showcase of the European Spring Series in 2020,...
Wycombe Wanderers launch esports platform with Rival
EFL Championship football club Wycombe Wanderers has announced a partnership with esports competition platform Rival.
The 'Wycombe eSports Arena' will provide a platform for gaming fans all around the world to compete...
