LucozadeSport_InGameSponsor copy

Lucozade Sport enters esports with Hashtag United partnership

British soft drink brand Lucozade Sport has announced its entrance into esports by joining forces with English non-league football club Hashtag United. The deal will see Lucozade Sport become the front-of-shirt sponsor for the club's...
Astralis To The Stars

Astralis launches initiative with Universal Music Group

Danish esports organisation Astralis has partnered with Universal Music Group for a new ‘music initiative’, according to a release. Danish musician Mattis has released the first song of the initiative, titled ‘To...
ESL One Cologne

Value in Western esports: The importance of League and CS:GO

When we discuss value in the Western esports industry, what are we usually referring to? And where is it found? Industry valuations are not the concern of this discussion; some believe the...

Wycombe Wanderers launch esports platform with Rival

EFL Championship football club Wycombe Wanderers has announced a partnership with esports competition platform Rival. The 'Wycombe eSports Arena' will provide a platform for gaming fans all around the world to compete...

Team Singularity launches academy with Pluck GG

Danish esports organisation Team Singularity has partnered with machine learning platform Pluck GG to launch its own talent academy. Initially, the academy will only be available to Fortnite players, however, it is expected to...

eMLS returns for 2021 with two new teams, adds JLab as partner

Major League Soccer's North American FIFA-based esports league, the eMLS, held in partnership with EA Sports, has announced its return for 2021 with a new partner and two new teams in tow. JLab will be...
PSG Esports Academy

PSG Esports launches online training academy

PSG Esports, the esports arm of the French football club Paris Saint-Germain, has launched an online training programme called Paris Saint-Germain Academy Esports. For €20 (£18) per hour, esports hopefuls can receive one-on-one training...
Quentin Martin, Luckbox

Luckbox CEO: Going public is the hardest thing I’ve done

For Quentin Martin, the Luckbox CEO, 2020 has been alright. In many ways it’s been stellar.  Not only does he plan to take his company public on December 14th; he also lives...

Ultimate Gaming League launches with NFL player-owned team franchises

The Ultimate Gaming League, a multi-game competitive league with team franchises owned by current and former National Football League (NFL) players, will launch this month. The league is powered by Antares Gaming,...

Key esports sponsorships and partnerships, November 2020

As always, there were plenty of notable deals made in the esports industry last month. Tokidoki and Team Liquid; Casio and FaZe Clan; ESforce and Skillbox; and many more. To keep...