Malmö FF launches Sweden’s first FIFA academy

Swedish football club Malmö FF has partnered with upper secondary school Malmö Fria Läroverk to create Sweden’s first FIFA academy eAkademin. As part of the deal, students will have the opportunity to...
ESTV and Simplicity Esports logos

Simplicity Esports secures joint venture with ESTV

North American organisation Simplicity Esports and Gaming Company has entered into a joint venture with global streaming channel ESTV. The joint venture will see both companies cooperate to host a number of Ultimate...
Reely video optimisation

REELY: Content is king, and optimisation is the crown

Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming. The pandemic showed the world that video games connect and entertain....
GamerzClass

GamerzClass closes $2.5m seed round bringing total to $4.2m

Danish esports training provider GamerzClass has completed a $2.5m (~£1.79m) seed round led by venture fund byFounders. Other investors include Ben Holmes, formerly of GP Index Ventures, who invested in King and...
Reading FC x Rival

Reading FC joins forces with Rival to launch Royals Esports platform

English football club Reading FC has entered into a partnership with gaming solutions company Rival. The deal will see Reading FC launch Royals Esports, a dedicated esports platform for the club's supporters. RELATED: Ajax...

Cinemark partners with Mission Control to bring esports to theaters

North American movie theatre company Cinemark and esports firm Mission Control have announced a partnership that will bring esports and gaming events to movie theatres around the United States. RELATED: Mission Control...

Brazilian football club Cruzeiro returns to esports, partners with 7W Play

Brazilian football club Cruzeiro Esporte Clube has announced its return to esports through a partnership with Brazilian digital entertainment company 7W Play. According to the release, Cruzeiro will utilise 7W Play to help...
433 and ESL

ESL Gaming and 433 strike Virtual Bundesliga partnership

ESL Gaming has announced a strategic partnership with digital and social media football content firm 433. According to the release, the partnership will focus on 'increasing the global visibility' of the bevestor...

Mason Mount appointed Combat Gaming brand ambassador

Chelsea Football Club and England midfielder Mason Mount has been appointed as an official brand ambassador of 38 Entertainment Group-owned organisation Combat Gaming.  In his new role, Mount will host Combat Gaming’s...
Abios

Abios expands FIFA data services

Esports data and technology company Abios has expanded its FIFA data services 'due to the increased customer demand', according to the firm.  Abios has revealed that live and pregame data for tier-one,...