Key esports sponsorships and partnerships, April 2021

Key esports sponsorships and partnerships, April 2021

Each month, Esports Insider — in collaboration with YouGov, a data and analytics company that provides global consumer opinion and behavioural data — collates the period’s significant sponsorship and partnership news in...
eLigue 1 ES1

ES1 named French broadcaster of eLigue 1 2021

Professional football league Ligue 1 Uber Eats has named French esports channel ES1 as the official TV broadcaster for its 2021 eLigue 1 campaign. ES1 will broadcast the championships alongside commentary by...
PSV Partnership Philips Monitors

PSV Esports plugs in with Philips Monitors partnership

PSV Esports, the competitive gaming division of Dutch football club PSV, has announced a partnership with electronics manufacturer Philips Monitors to support its FIFA esports and League of Legends roster. According to...
Newcastle college esports

Newcastle College launches esports programme with Newcastle United Foundation

Newcastle United Foundation, the official charity arm of Premier League club Newcastle United, has partnered with Newcastle College to launch an interactive esports programme for students. As a result, one and two-year...

ePremier League announces expansion into China

The Premier League has partnered with Tencent Sports, Tencent Gaming, and EA SPORTS to take its sports simulation esports competition, the ePremier League, to China. According to the release, this is the...
EA Grass Valley

EA selects Grass Valley for remote esports production

Electronic Arts Competitive Gaming Entertainment (CGE), EA’s esports division, has announced that it will use remote production tools by Montreal-based media provider Grass Valley to power its EA Sports FIFA 21 and...

Cooler Master announces LATAM Crew partnerships

Taiwanese PC company Cooler Master has announced the teams it will be working with in Latin America. The teams are: All Knights, CASLA Esports, Kaizen, and Polaris.  RELATED: ESL Pro League looks to...

Team Vitality joins forces with Racing Club de Strasbourg Alsace

French football club Racing Club de Strasbourg Alsace has joined forces with esports organisation Team Vitality to compete in the upcoming FIFA 21 eLigue 1 campaign. The partnership marks Racing Club de Strasbourg...

U.S Soccer announces collaboration with Esports Engine

U.S Soccer, the football federation for the United States of America, has named esports operations company Esports Engine as the official production provider for the eNational Team Closed Finals. RELATED: Esports Engine...

Ligue 1 Uber Eats provides update on international esports competition

Ligue 1 Uber Eats has announced that after more than two months of preliminary rounds, the eLigue 1 Tour, an international esports competition for FIFA 21, is set to commence.  The tournament...