Magic Gaming appoints AdventHealth as official health partner

NBA 2K League team Magic Gaming has announced a partnership with non-profit health care system AdventHealth Medical Group.  As a result of the deal, AdventHealth will become the team’s official health care...
76ers Gaming Club x Zipchair

76ers Gaming Club gets comfortable with Zipchair deal

NBA 2K League team the 76ers Gaming Club has announced a multi-year partnership with chair manufacturer Zipchair. As 76ers Gaming Club's official gaming chair partner, Zipchair will provide the team's players and...
Gen.G Tigers relocates to University of Kentucky

Gen.G Tigers of Shanghai relocates to University of Kentucky

Multinational esports organisation Gen.G has relocated its NBA 2K League franchise, the Gen.G Tigers of Shanghai, to the University of Kentucky (UK) ahead of the 2021 season. The team will practice and compete in the university's Federal...
Hawks Talon Gaming Facility

Hawks Talon Gaming unveils new facility inside State Farm Arena

Hawks Talon Gaming, the NBA 2K League franchise owned by the Atlanta Hawks NBA team, has opened a dedicated facility inside the State Farm Arena. Known as its 'Gaming House', the 4172 square-foot...

Magic Gaming finds chair partner in Zipchair Gaming

NBA 2K League team Magic Gaming has added chair manufacturer Zipchair Gaming to its list of partners.  As a part of the agreement, the brand will help furnish Magic Gaming’s newly renovated...

Ultimate Gamer announces multi-genre global tournament

Esports community and tournament platform Ultimate Gamer has announced the launch of the Ultimate Gamer Worldwide Open, a global competition featuring multiple titles across various genres.  The tournament, set to commence on March...
ESL One Cologne

Value in Western esports: The importance of League and CS:GO

When we discuss value in the Western esports industry, what are we usually referring to? And where is it found? Industry valuations are not the concern of this discussion; some believe the...
Quentin Martin, Luckbox

Luckbox CEO: Going public is the hardest thing I’ve done

For Quentin Martin, the Luckbox CEO, 2020 has been alright. In many ways it’s been stellar.  Not only does he plan to take his company public on December 14th; he also lives...

Ultimate Gaming League launches with NFL player-owned team franchises

The Ultimate Gaming League, a multi-game competitive league with team franchises owned by current and former National Football League (NFL) players, will launch this month. The league is powered by Antares Gaming,...

Key esports sponsorships and partnerships, November 2020

As always, there were plenty of notable deals made in the esports industry last month. Tokidoki and Team Liquid; Casio and FaZe Clan; ESforce and Skillbox; and many more. To keep...