NBA2K mexico

NBA 2K League expands into Mexico with DUX Gaming partnership

The NBA 2K League has expanded into Mexico through a partnership agreement with Spanish esports organisation DUX Gaming.  The agreement will see DUX Gaming launch an NBA 2K League expansion team based...
cxmmunity legacy classic

Cxmmunity to host NBA 2K tournament for HBCUs

Esports nonprofit Cxmmunity has partnered with Invesco QQQ Legacy Classic, an invitational basketball tournament for Historically Black Colleges and Universities (HBCUs), to hold an NBA 2K tournament. Teams from leading HBCUs will...
Crown Royal NBA2K

Crown Royal launches NBA2K series feat. Hawks Talon, Detroit Pistons GT

Canadian whisky brand Crown Royal has teamed up with Columbia Records and NBA2K teams Hawks Talon and Detroit Pistons GT to launch a music and gaming series called The Crown Crossover. The show features Columbia Records artists Quinn...

Kings Guard Gaming joins forces with VSP Global Innovation Center

NBA 2K League franchise Kings Guard Gaming has announced a multi-year partnership with the vision care company VSP Global Innovation Center. The partnership seeks to promote eye health in the gaming community...
Nets GC partner with HBCU to educate students

Nets Gaming Crew partners with HBCU Gaming to educate students

Nets Gaming Crew, the NBA 2K affiliate of the Brooklyn Nets, has partnered with HBCU (Historically Black Colleges & Universities) Gaming to help educate students about career opportunities within the esports...
Reely video optimisation

REELY: Content is king, and optimisation is the crown

Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming. The pandemic showed the world that video games connect and entertain....

Cinemark partners with Mission Control to bring esports to theaters

North American movie theatre company Cinemark and esports firm Mission Control have announced a partnership that will bring esports and gaming events to movie theatres around the United States. RELATED: Mission Control...

Wilson named official match ball of NBA 2K League

Sporting goods brand Wilson has been named as the official match ball of the NBA 2K League, an esports competition jointly organised by the game developer 2K Games and the NBA.  The...
Cavs x EGL

Esports Ent Group inks partnership with Cleveland Cavaliers

NASDAQ-listed gambling operator Esports Entertainment Group (EEG) has announced a multi-year partnership with the Cleveland Cavaliers to serve as the NBA franchise’s official esports tournament platform provider. As a result, EEG will...
Kings Guard Gaming

NBA 2K League franchise Kings Guard Gaming partners with Acronis

NBA 2K League franchise Kings Guard Gaming has announced a cyber protection partnership with global technology company Acronis. The partnership, which is supported by information technology company Executech, will see Acronis provide...