Rumble Gaming, Family First Sports

Rumble Gaming, Family First Sports partner to bring athletes into esports

Esports talent agency and brand consulting firm Rumble Gaming has partnered with Family First Sports Firm to help traditional sports athletes impact the esports and gaming markets. Founded by Chris Gaston, a...
NBA 2K League Panera Bread

EveryMatrix’s Malte Hegeler on FIFA and NBA’s rise in esports betting

It has become very clear that esports betting is on the rise due to the COVID-19 pandemic, with esports transitioning to online play while traditional sports have had to postpone or...
Women in Esports committee

Women in Esports committee pushes for further inclusivity

The British Esports Association’s Women in Esports campaign was launched in 2019 to celebrate and highlight women in the esports industry. The campaign worked toward raising awareness and inclusivity in the...

This week in esports: AVANGAR, Chupa Chups, McDonald’s, NBA

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw AVANGAR cease...
META High School Esports Harvey Norman

META High School Esports partners with Harvey Norman

META High School Esports has established a partnership with Australian computer, electrical, furniture and bedding retailer Harvey Norman. The deal sees Harvey Norman become a 'major' partner of META for the rest of...

NBA 2K Players Tournament to air on ESPN

The NBA 2K Players Tournament has been announced by 2K, the NBA, and the National Basketball Players Association (NBPA). The NBA 2K20 event will feature 16 current NBA players, including top seeds...

Zaxby’s dines with High School Esports League for Spring Major

The High School Esports League (HSEL) has announced a partnership with American fast-casual restaurant chain Zaxby’s for a marketing promotion. Zaxby’s will award prizes for the HSEL’s Spring Major 2020 championship series,...
Magic Gaming RIOTORO

Magic Gaming establishes multi-year deal with RIOTORO

NBA 2K League team Magic Gaming has entered a multi-year partnership with gaming peripherals brand RIOTORO. Magic Gaming's players will exclusively use keyboards, mice, mousepads, headsets, and earbuds from the new partner. RELATED: Magic...
A virtual oasis: sports turn to esports content during crisis

Traditional sports relying upon esports during COVID-19 crisis

You could be forgiven for thinking that we've wandered into an alternate universe since the outbreak of the coronavirus COVID-19. It's a pandemic that has taught us just how unprepared we were...

The esports leagues and events affected by coronavirus

The current novel coronavirus (COVID-19) pandemic has disrupted life around the globe, and that extends to the esports industry as well. Numerous recent and upcoming events and leagues have been cancelled, postponed,...