“Esports 2.0”: Discussing ESL Gaming’s mobile esports ambitions

In 2021, esports expanded. Viewership figures continued to rise, and esports entities diversified across the sector in order to maximise potential. This led to a rise in cryptocurrency partnerships, metaverse conversations and...
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Exclusive: Gen.G CEO Arnold Hur breaks down NBA 2K ‘Tune Up’ programme

Global esports organisation Gen.G has unveiled a partnership with motor oil brand Mobil 1 to launch ‘The Tune Up’, a community improvement and engagement programme centred around NBA 2K. The programme will...

StreamSpell: How creativity is changing lives

Can graphic design improve the quality of a creator’s content? That’s the question that inspired Daniel Mayhe to create StreamSpell in 2017. StreamSpell is an international design agency for streamers and content...
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How 2021 shaped Indian esports

2021 will be remembered as one of the most challenging years in the history of Indian Esports. Stealing the spotlight was the prolonged ban on its most popular esports title, PUBG...

ESI 2021 round-up: Looking forward

“Never let a good crisis go to waste,” Winston Churchill’s infamous saying goes. This was a lesson quickly gleaned by esports’ practitioners in the past two years. More important than dwelling...

ESI 2021 round-up: Looking back

As the sun sets on yet another year defined by the unyielding effects of the COVID-19 pandemic, one can’t help but step back and admire the intrinsic resilience of the esports...

The best esports advertising campaigns of 2021

With 2022 just moments away, it is time to reveal ESI's yearly summary of the most creative esports advertising campaigns. At Esports Insider, we’ve chosen to celebrate the creativity of the industry...
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The Dotted Line: Top esports sponsorships & commercial deals of 2021

Commercial deals underpin the esports industry; sponsorship is our bread and butter. For many companies in the sector, after all is said and done, commercial sponsorships are what define the bottom...

Heat Map: Hottest esports business trends of 2021

We all thought we’d get to physical events this year. The idea, the hope, helped us hold it together after the break-the-mold-type-year that was 2020. And while the esports industry accepted...

In Play: The esports betting landscape in 2021

Esports betting has had a prominent two years. The mass exodus of sporting events that started in 2020 caused bookmakers to turn towards competitive gaming. Moreover, the US has started to...