Esports Viewership June

Esports viewership breakdown with Esports Charts: June 2021

Every month ESI, in collaboration with Esports Charts, delves into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry. June’s viewership...

League of Legends: The effect of balancing patches on the game

From our sponsor: Bayes Esports In this piece, Hannes Hase, a Data Scientist at Bayes Esports, breaks down how League of Legends balance patches impact the meta and data surrounding a match. In a...
Reely video optimisation

REELY: Content is king, and optimisation is the crown

Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming. The pandemic showed the world that video games connect and entertain....
esports marketing

The importance of flexible tools in esports marketing

As more CMOs and marketing agencies turn to the esports audience, storytelling has become increasingly important. Flexible tools, such as those offered by Omnicoach, hand creative control over to brands and...
Sponsors June 2021

Key esports sponsorships and partnerships, June 2021

In June, we saw a lot of interesting non-endemic partnerships that ranged from dog food and fitness to dating sites —a strong indicator that esports sponsorships and partnerships continue to diversify. Each...
celebrities in esports

A guide to: Celebrities in esports – football, basketball and sports

Celebrities in esports hail from a wide variety of backgrounds from musicians to actors, but none so prevalent as those from the world of traditional sports —especially footballers. Famous athletes and sports...
Omnicoach esports monetisation

Omnicoach: Gamification is for everyone

It might seem apropos, if not a bit obvious, to find gamification advice on an esports website, considering that competitive games inspired the concept, to begin with. But outside of esports,...
Minecraft esports

Minecraft’s esports revival: Is there a future for Minecraft esports?

Even without considering its place in esports, the story of Minecraft is one of great success. Since its release in 2011, Minecraft has sold over 200m copies and has over 140m active...
Tuquoise: esports branding for monetisation

Turquoise: Esports branding for monetisation

We conclude our article series with London-based agency Turquoise Branding, centred around branding in esports.  For those who are unaware, Turquoise has helped with the branding of projects such as UEFA Europa...
Bitcoin Dice

Blockchain: The next step in esports and gambling

From our advertiser: Ajeet Singh Yadav When talking about the future of esports, one thing is certain: it’s happening. At this point, no one can deny that esports is going to stay...