G2 Esports League of Legends

Opinion: In esports, what determines brand prestige is success — not content

Say what you want about building an esports brand. It should match a team’s values; social media channels should stir the pot; video content should be consistent and engaging; an identity...
MADMONQ healthy gaming

MADMONQ: On a mission for healthy gaming

RELATED: Making esports data beautiful — GRID The lifestyle of a typical gamer usually isn’t great. Or, at the very least, gaming itself can lead to unhealthy habits; the activity calls for...
Turquoise Branding The Esports Journal

Turquoise: New colour in esports branding

The Eurovision Song Contest and esports both enjoy, or perhaps resent, a level of relative obscurity. Many have heard of it but perhaps cannot be bothered to understand such a spectacle....
NSE esports degrees

What’s next for generic esports degrees?

This piece was written by Patrick Walker, postgraduate student studying Journalism at City University, London.    The UK’s first-ever esports degree attracted widespread attention when it was rushed into the limelight, at Staffordshire...
MAD Lions LEC Spring Split

Esports team-building strategies: Talent vs infrastructure

In this piece, ESI Guest Columnist Caleb Cousens, CEO of Adamas Esports, compares two team-building strategies we have seen in traditional sports for decades: win-now talent acquisition versus infrastructural, ground-up nurturing of talent.  The other...
Ben Greenstone ESI guest columnist

The imminent need for safeguarding in esports — Ben Greenstone

In this short piece, ESI Guest Columnist Ben Greenstone, Director at Taso Advisory and former Private Secretary to the Minister for Digital and Creative Industries (United Kingdom), details the imminent and...
Monetisation in esports

Three (types of) companies that might unshackle monetisation in esports

To see the myriad companies adapting to the digital world, one need only look. In the last few years, entrenched business models in sport have been challenged by fresh-faced newcomers with different...
Nordot Esports

Connecting the niches of esports journalism – Nordot

Esports journalism resembles the industry at large: there’s not much money in devotion. Like orgs and other conglomerates, publications often stray from mere news coverage to make ends meet. Logistically, this...
ESL One Cologne

Value in Western esports: The importance of League and CS:GO

When we discuss value in the Western esports industry, what are we usually referring to? And where is it found? Industry valuations are not the concern of this discussion; some believe the...

Opinion: The unique potential and challenges of esports crypto fan tokens

Bitcoin is easily the best-known and most valuable cryptocurrency, but there’s more to cryptocurrency than just Bitcoin - and much more to the technology behind it than just digital money. All cryptocurrencies...