Asia

Find out all the latest news from the Asian esports industry here! From the newest partners in the LPL to what is happening to the Asian esports mobile landscape.

Turquoise: Branding Strategies for Esports Leagues

Turquoise: Branding strategies for esports leagues

We continue our article series with London-based agency Turquoise Branding centred around branding in esports. Turquoise has helped with the branding of projects such as UEFA’s Europa League, game developer MY.GAMES’s...
esports movers shakers March 2021

Esports movers and shakers in March 2021

Each month, Esports Insider curates a list of the industry’s key personnel changes. Here we have compiled March’s most notable movers and shakers. To read more about a story, click the...
Talon Esports League of Legends Wild Rift Tournament

Talon Esports unveils League of Legends: Wild Rift tournament

Hong Kong-based organisation Talon Esports has unveiled the Hong Kong leg of League of Legends: Wild Rift's SEA Icon Series tournament to 'celebrate' the release of the game in the region. The organisation...

PSG Esports extends Betway partnership

PSG Esports, the competitive gaming division of French football club Paris Saint-Germain, has extended and expanded its partnership with bookmaker Betway. The agreement sees Betway named the official principal partner for PSG.LGS,...

VSPN acquires Chinese livestream talent agency Famulei

Esports solutions provider Versus Programming Network (VSPN) has announced the acquisition of Chinese livestream talent agency Famulei. According to the release, the company will operate as an independent brand under VSPN. Financial...
ALGS Championship

Apex Legends Global Series Championship details revealed

Publisher Electronic Arts (EA) has revealed details for the 2021 Apex Legends Global Series (ALGS) Championship including dates, prize pools, and eligibility. Commencing on June 1st, competitors in North America, EMEA, APAC...

DBB Group Hong Kong launches esports and gaming branch

Esports and gaming network agency DDB FTW (For The Win) has announced a regional branch based in Hong Kong. The new branch, which will be a part of DDB Group Hong...

Guild Esports secures Subway deal, ByteDance reportedly acquires Moonton | ESI Digest #35

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...

100PLUS and Secretlab revealed as Wild Rift SEA Icon Series Singapore sponsors

Esports marketing and events firm Eliphant has named sports drink 100PLUS and chair manufacturer Secretlab as official sponsors of 2021 League of Legends: Wild Rift Southeast Asia Icon Series Singapore. As part...

EMERGE Esports announces LGD Gaming and EHome partnerships

Singapore-based esports talent management agency EMERGE Esports has announced a year-long partnership with Chinese organisations LGD Gaming and EHome. The agreement sees EMERGE support both organisations throughout 2021, which includes providing...