LVM Versicherung named LEC national partner

German insurance company LVM Versicherung has partnered with the League of Legends European Championship (LEC) to become a national partner of its regional broadcast.  As a result of the partnership, which was...

KitKat named main partner of LEC 2021

The League of Legends European Championship (LEC) has named Nestlé chocolate brand, and returning sponsor, KitKat as its main partner for the 2021 season. Activations will include a continuation of KitKat's 'Even the Biggest Champ Needs...

Vodafone Giants unveils partnership with MAGGI FUSIAN

Spanish esports organisation Vodafone Giants has welcomed Nestlé noodle brand MAGGI FUSIAN as its latest partner. As a part of the agreement, MAGGI’s range of oriental noodles will be positioned as a 'benchmark brand' in...

DreamHack Sports Games appoints Scott Steedman as CCO

DreamHack Sports Games has appointed sports industry veteran Scott Steedman as its new Chief Commercial Officer. According to the release, Steedman will lead all the teams, plus the sales and marketing efforts,...

Fnatic announces multi-year partnership with Jack Link’s

Leading British esports organisation Fnatic has announced a multi-year partnership with North American beef jerky snack firm Jack Link's. Following a successful activation in 2019, the two entities have teamed up again as...

ESL renews Mastercard NLC partnership

Tournament organiser ESL Gaming has announced the renewal of its partnership with financial company Mastercard for the Northern League of Legends Championship (NLC).  As a part of the agreement, Mastercard will remain as the official...
Astralis To The Stars

Astralis launches initiative with Universal Music Group

Danish esports organisation Astralis has partnered with Universal Music Group for a new ‘music initiative’, according to a release. Danish musician Mattis has released the first song of the initiative, titled ‘To...

Natus Vincere joins forces with RAID: Shadow Legends

Ukrainian esports organisation Natus Vincere (Na'Vi) has announced a partnership with mobile game developer Plarium and its RAID: Shadow Legends franchise.  The deal will see RAID: Shadow Legends' logo appear on Na'Vi's jerseys, with...

Alliance names VBET as title sponsor

Malta-based sports betting operator VBET has been named as the title sponsor of Swedish esports organisation Alliance. VBET, which currently operates in the United Kingdom, France, and Germany, will take its first...

GameSquare Esports announces Jan Neumeister as Head of European Operations

International esports company GameSquare Esports has announced former FaZe Clan Senior Vice President Jan Neumeister as its new Head of European Operations. Tasked with driving organic revenue growth in Europe, Neumeister will also be identifying...