SPORTFIVE joins forces with Fnatic to find new main sponsor

Sports and entertainment agency SPORTFIVE has been selected by London-based esports organisation Fnatic to assist in its search for a main sponsor. The deal will see both parties collaborate to find a new front-of-jersey sponsor...
PUBG Pro League

PUBG MOBILE reveals schedule for Pro League 2021

PUBG MOBILE has revealed its schedule for the 2021 PUBG MOBILE Pro League (PMPL) circuit, adding seven new regions and a $14m (£10.1m) prize pool — the highest in mobile esports...

MADMONQ secures BLAST Premier partnership

BLAST Premier has announced a partnership with Gaming supplement firm MADMONQ for its Counter-Strike Spring Season. As a result of the partnership, MADMONQ has been named the official health supplement for the BLAST...
Epulze Investment

Tournament platform Epulze secures £4.7m investment

Swedish esports tournament platform Epulze has secured an investment of SEK 57m (∼£4,74m) from its latest funding round. According to the release, participants in the funding round included Swedish financial group Svea Ekonomi and...

GRID announces data partnership with Epic Esports Events

Esports data platform GRID has announced a partnership with Russian esports tournament organiser Epic Esports Events. As a result of the agreement, GRID will provide its data distribution services to Epic Esports...
esports investment

Esports investment report: over $4bn committed in March 2021

According to Esports Insider’s calculations, around $4.06bn (~£2.9bn) of disclosed investment relating to esports was committed in March 2021. The majority of that money — an estimated $4bn — was used...

Alban Dechelotte departs Riot, BLAST Premier partners with Coinbase | ESI Digest #36

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is...

ESI Digital Spring: Day two recap

Day two of ESI’s Digital Spring conference focused on various commercial opportunities, such as brand partnerships, the sector’s online offerings, activating esports fans, and broadcasting rights. Fueled once again by a soundtrack...
Alban Dechelotte ESI London

Alban Dechelotte announces Riot Games departure

Alban Dechelotte, Riot Games' Head of Partnerships in EMEA (Europe, the Middle East and Africa), has announced his departure from the company. Dechelotte is credited for overseeing a multitude of non-endemic brand...
Turquoise: Branding Strategies for Esports Leagues

Turquoise: Branding strategies for esports leagues

We continue our article series with London-based agency Turquoise Branding centred around branding in esports. Turquoise has helped with the branding of projects such as UEFA’s Europa League, game developer MY.GAMES’s...