SPORTFIVE Rebrand

Lagardère Sports and Entertainment rebrands as SPORTFIVE

Global esports marketing agency Lagardère Sports and Entertainment has announced its rebrand as SPORTFIVE. The company’s transformation to SPORTFIVE marks as shift in focus “to a dual organizational structure of dedicated market areas and...
Excel Esports Chillblast 2021

Excel Esports retains Chillblast as PC partner

British organisation Excel Esports has extended its deal with custom computer building company Chillblast. The PC company and Excel Esports are celebrating the renewal with a range of bespoke Excel-branded towers. RELATED: UKLC partners...
BLAST Bounty Hunt Betway

Betway supports BLAST’s expansion into Dota 2

Online bookmaker Betway has sponsored BLAST Bounty Hunt, the inaugural Dota 2 event from tournament organiser BLAST. The Danish company typically focuses on Counter-Strike: Global Offensive, though it announced its first step...
ESL Pringles 2021

ESL retains Pringles sponsorship for additional year

Tournament organiser ESL has secured the support of Pringles as a sponsor for another year across its events in Germany, Poland, and the Nordics. The Kellogg's snack brand will continue to serve as...
Call of Duty League TeamSpeak

Call of Duty League partners with TeamSpeak in three-year deal

Activision Blizzard has brought on TeamSpeak as the broadcast communications partner of the Call of Duty League. The league will integrate TeamSpeak into all in-game communications through 2023, according to a release.  RELATED: Call...
ESL One Birmingham Nevada

Nevada regulators authorise bets on ESL One Birmingham

The Nevada Gaming Control Board have issued an approval notice permitting wagers to be placed on ESL One Birmingham. As a result, the state’s licensed sportsbooks are authorised to post and accept bets...
G2 Esports Brandgenuity

G2 Esports taps Brandgenuity to build out global licensing program

Berlin-based organisation G2 Esports has brought in Brandgenuity to assist with strategically expanding its global licensing program. Brandgenuity is a brand licensing agency that has worked with companies such as Budweiser, BMW, and...

League of Legends adds in-game brand banners for broadcasts

Riot Games announced today that it will implement in-game branding opportunities for League of Legends esports brand partners during official broadcasts. The opportunities will come in the form of in-game arena banners...
PENTA hummel

PENTA looks the part with hummel deal

German organisation PENTA has entered a partnership deal with Danish sportswear brand hummel. As such, hummel will serve as the official clothing partner of the organisation and its sub-brands, PENTA 1860 and...
Astralis Group Lunar

Astralis Group banks on three-year deal with Lunar

Astralis Group, the parent organisation of Astralis, Future FC and Origen, have established a three-year deal with banking application Lunar. The partnership includes a branded payment card and digital content available exclusively for...