Turquoise: Branding Strategies for Esports Leagues

Turquoise: Branding strategies for esports leagues

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We continue our article series with London-based agency Turquoise Branding centred around branding in esports. Turquoise has helped with the branding of projects such as UEFA’s Europa League, game developer MY.GAMES’s...

Guild Esports secures Subway deal, ByteDance reportedly acquires Moonton | ESI Digest #35

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Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...
ESL Mobile regions

ESL launches mobile gaming ecosystem

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Esports organiser and production company ESL Gaming has announced a new mobile esports ecosystem covering North America, Europe/MENA, and Asia-Pacific. ESL Mobile's inaugural 2021 Spring Season kicks off on April 12th with a...

OPPO Reno5 named PUBG MOBILE Esports smartphone partner in MEA

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Technology brand OPPO has announced that its Reno5 smartphone line has become the official smartphone partner for PUBG MOBILE Esports in the Middle East and Africa region (MEA) in 2021.  As a...
Nicolo Laurent

Alienware ends Riot Games partnership amid sexism controversy

Correction: When initially published, this article referenced allegations of sexual assault against Riot Games CEO Nicolo Laurent. This was an editorial error. Nicolo Laurent has been accused of sexism and of...

ESL Gaming renews long-term paysafecard partnership

Event organiser and production company ESL Gaming has extended its partnership with prepaid payment service paysafecard. As a result of the new partnership, planned activations featuring paysafecard are set to take place at IEM Katowice 2021,...

Anzu raises $9m in latest funding round

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In-game advertising platform Anzu has raised $9m (£6.56m) in its latest round of funding, with the likes of BITKRAFT Ventures and Sony Innovation Fund becoming investors. The capital raised will be used to expand the company's...

Fnatic announces multi-year partnership with Jack Link’s

Leading British esports organisation Fnatic has announced a multi-year partnership with North American beef jerky snack firm Jack Link's. Following a successful activation in 2019, the two entities have teamed up again as...

Natus Vincere joins forces with RAID: Shadow Legends

Ukrainian esports organisation Natus Vincere (Na'Vi) has announced a partnership with mobile game developer Plarium and its RAID: Shadow Legends franchise.  The deal will see RAID: Shadow Legends' logo appear on Na'Vi's jerseys, with...

NASR Esports acquires Turkish League of Legends team Royal Youth

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Middle Eastern esports organisation NASR Esports has announced the acquisition of Turkish team Royal Youth. As a result of the deal, Royal Youth will be rebranded to NASR Esports Türkiye ahead of...