Nordavind SteelSeries

Nordavind establishes partnership with SteelSeries

SteelSeries is one of the most common brand partners of esports organisations, and the leading gaming accessories brand has added Nordavind to an ever-expanding list of partners. SteelSeries, based in Denmark, has...
Rainbow Six World Cup

Ubisoft announces Rainbow Six World Cup with Tony Parker as ambassador

French game developer Ubisoft has unveiled its plans to produce the Rainbow Six World Cup, an international, country-based tournament. The event, slated for Summer 2021, will feature national teams from 45 countries and...
Golden Guardians Softgiving

Golden Guardians partners with Softgiving

San Francisco-based Golden Guardians, an affiliate team of the Golden State Warriors, has announced its partnership with Softgiving. To celebrate the launch of the partnership, Golden Guardians will host a charity stream on September...
Juked Crowdfunding Campaign

Juked CEO on company’s crowdfunding campaign, future plans

Juked, which is looking to cement itself as the one-stop-shop destination for esports, has launched a crowdfunding campaign - opting to forgo venture capilist firms, instead allowing the public to invest at...
DreamHack Prize Payments

Prize Payments to help DreamHack accelerate event payouts

Tournament organiser DreamHack has established a partnership with Prize Payments to speed up the payouts of event prize winnings. DreamHack is trialling the platform through its Community Clash series of events. RELATED: ESL, DreamHack...
Newzoo Team Vitality

Team Vitality forms analytical partnership with Newzoo

French organisation Team Vitality has entered into a collaborative partnership with games and esports analytics firm Newzoo. The collaboration will see both companies exchange data and insights with the goal of creating an...
FOKUS CLAN ACTIVAT3D

FOKUS CLAN stays sharp through ACTIVAT3D partnership

FIFA-focused esports organisation FOKUS CLAN has partnered with gaming supplement company ACTIVAT3D.  The collaboration will see FOKUS CLAN supplied with ACTIVAT3D's products. RELATED: Lazarus signs two-year deal with XP Sports FOKUS CLAN will use and offer feedback...
Natus Vincere Esports Camp

Esports gains official government recognition in Ukraine

The government of Ukraine has recognised esports as an official sports competition.  The Ukrainian Esports Federation (UESF) submitted an application on August 17 to the Ministry of Youth and Sports which lead...
London Esports Alex Harris

Alex Harris joins London Esports as part-owner, head of marketing

London Esports (LDN) has announced that Alex Harris will join the organisation as part-owner and Head of Marketing. Harris is a freelance marketing and communications consultant, having worked with esports brands including Esports...
Todd Sitrin ESI Insight Cover

Todd Sitrin explains EA’s esports approach on ESI Insight #4

On the fourth episode of ESI Insight, Todd Sitrin, SVP and GM of Competitive Gaming at EA, joins host Adam Fitch. https://www.youtube.com/watch?v=JVQ1bjQyGqc In this episode, Sitrin and Fitch discuss the uptick in esports...