Esports organisations have morphed from scrappy startups into ambitious enterprises as the industry, despite its short life cycle, has gone through much iteration. To keep up with the changes, updated…
30 May 2023 | Esports Insider
We conclude our article series with London-based agency Turquoise Branding, centred around branding in esports. For those who are unaware, Turquoise has helped with the branding of projects such as…
25 June 2021 | Kerry Waananen
Say what you want about building an esports brand. It should match a team’s values; social media channels should stir the pot; video content should be consistent and engaging; an…
11 June 2021 | Billy Studholme
From our advertiser: Maxi Players — This piece contains sponsored links In esports, branding is everything. It’s a crucial component for an overwhelming majority of esports businesses, be they organisations…
20 May 2021 | Esports Insider
More than just having moved ‘out of the basement’, esports organisations have rapidly matured, and their business models have evolved alongside the industry’s growth in recent years. To symbolise these…
29 January 2021 | Kerry Waananen
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| cf_clearance | 30 minutes | cf_clearance specifies the duration our website is accessible to a visitor that successfully completed a previous Captcha or JavaScript challenge |
| cf_use_ob | past | Cloudflare sets this cookie to improve page load times and to disallow any security restrictions based on the visitor's IP address. |
| checkForPermission | 10 minutes | This cookie is set by Beeswax to determine whether the user has accepted the cookie consent box. |
| cli_user_preference | 1 year | This cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to store whether or not the user has given consent for cookie usage. It does not store any personal data. |
| connect.sid | 5 days 22 hours 29 minutes | This cookie is used for authentication and for secure log-in. It registers the log-in information. |
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| cookielawinfo-checkbox-advertisement | session | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| CookieLawInfoConsent | 1 year | This cookie is set by GDPR Cookie Consent plugin. It records the default button state of the corresponding category & the status of California Consumer Privacy Act (CCPA). It works only in coordination with the primary cookie, viewed_cookie_policy. |
| csrftoken | 1 year | This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks |
| PHPSESSID | session | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. |
| sessionId | session | This cookie, set by Microsoft, is used by the website to store the user's session ID and is sent with each request to the ASP.NET application. |
| ts | 1 year | PayPal sets this cookie to enable secure transactions through PayPal. |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| Cookie | Duration | Description |
|---|---|---|
| _uid | 5 months 27 days | AddThis sets this cookie to enable the visitors to share the web pages on social platforms via sharing buttons on the website. |
| chid | session | This cookie is set by the provider Mixcloud. This cookie is used for implementing audio files on the website. It enables the embedding of Mix Cloud audio player. |
| mgref | 1 year | This cookie is set by Eventbrite to deliver content tailored to the end user's interests and improve content creation. It is also used for event-booking purposes. |
| mgrefby | 1 year | This cookie is set by Eventbrite to deliver content tailored to the end user's interests and improve content creation. It is also used for event-booking purposes. |
| mx_t | 10 years | This cookie is set by the provider Mixcloud. This cookie is used for implementing audio files on the website. It enables the embedding of Mix Cloud audio player. |
| previmpr | session | This cookie is set by the provider Mixcloud. This cookie is used for implementing audio files on the website. It enables the embedding of Mix Cloud audio player. |
| PugT | 1 month | PubMatic sets this cookie to check when the cookies were updated on the browser in order to limit the number of calls to the server-side cookie store. |
| S | 1 hour | Used by Yahoo to provide ads, content or analytics. |
| SPugT | 1 month | PubMatic sets this cookie to track when the server-side cookie store was last updated for the browser. |
| Cookie | Duration | Description |
|---|---|---|
| _gat | 1 minute | This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. |
| d | 3 months | Quantserve sets this cookie to anonymously track information on how visitors use the website. |
| G | 1 year | Cookie used to facilitate the translation into the preferred language of the visitor. |
| guid2 | 1 year | This cookie is set by the provider Delta projects. This cookie is used to track the individual sessions on the website, which allows the website to compile statistical data from multiple visits. This generated data is used for creating leads for marketing purposes. |
| INGRESSCOOKIE | session | This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features. |
| SERVERID | session | This cookie is set by Slideshare's HAProxy load balancer to assign the visitor to a specific server. |
| Cookie | Duration | Description |
|---|---|---|
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| _s | 30 minutes | This cookie is associated with Shopify's analytics suite. |
| _shopify_s | 30 minutes | This cookie is associated with Shopify's analytics suite. |
| _shopify_y | 2 years | This cookie is associated with Shopify's analytics suite. |
| _y | 2 years | This cookie is associated with Shopify's analytics suite. |
| ANON_ID | 3 months | This cookie, set by Tribal Fusion, collects data on user visits to the website, such as what pages have been accessed . |
| GUC | 1 year | The GUC cookie is set by Yahoo for Yahoo conversion tracking. |
| iutk | 5 months 27 days | This cookie is used by Issuu analytic system to gather information regarding visitor activity on Issuu products. |
| matchpubmatic | 1 month | Set by PubMatic, this cookie is used to provide and analyze campaigns and to manage the synchronisation of user data and exchange of user data with PubMatic. |
| SEUNCY | 1 year | This cookie is used for registering a unique ID to identify the visitor's device on their revisit to the website. |
| u | 1 year | This cookie is used by Bombora to collect information that is used either in aggregate form, to help understand how websites are being used or how effective marketing campaigns are, or to help customize the websites for visitors. |
| uid | 2 months | This is a Google UserID cookie that tracks users across various website segments. |
| UserID1 | 3 months | This cookie is set by ADITION Technologies AG, as a unique and anonymous ID for the visitor of the website, to identify unique users across multiple sessions. |
| uu | 1 year | AdScale sets this cookie to target ads by registering the user's movements across websites. |
| zc | 1 year | Registers data on visitors from multiple visits and on multiple websites, to measure the efficiency of ads on websites. |
| Cookie | Duration | Description |
|---|---|---|
| __Host-GAPS | 2 years | This cookie allows the website to identify a user and provide enhanced functionality and personalisation. |
| __kuid | 7 days | This cookie is used to collect information of the visitors, this informations is then stored as a ID string. The ID information strings is used to target groups having similar preferences, or for targeted ads. |
| _cc_cc | session | The cookie is set by crwdcntrl.net to collect statistical data such as the number of visits, average time spent on site, and what pages have been loaded, for targeted advertising. |
| _cc_dc | 8 months 26 days | The cookie is set by crwdcntrl.net to collect statistical data such as the number of visits, average time spent on site, and what pages have been loaded, for targeted advertising. |
| _cc_id | 8 months 26 days | The cookie is set by crwdcntrl.net to collect statistical data such as the number of visits, average time spent on site, and what pages have been loaded, for targeted advertising. |
| _rxuuid | 1 year | Unruly Media sets this cookie to store information on how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| A1S | session | This cookie is associated with Yahoo Search Analytics and is used for advertising purposes. |
| ANON_ID_old | 3 months | This cookie helps to categorise the users interest and to create profiles in terms of resales of targeted marketing. This cookie is used to collect user information such as what pages have been viewed on the website for creating profiles. |
| audience | 1 year | SpotXchange sets this cookie as a unique ID that tracks audiences internally. The cookie is used to limit the number of repetitive ads shown to the user. |
| B | 1 year | This Cookie is used by Yahoo to anonymously store data related to user's visits, such as the number of visits, average time spent on the website and what pages have been loaded. This data helps to customize website content to enhance user experience. |
| bito | 1 year 1 month | This cookie is set by Beeswax for advertisement purposes. |
| bitoIsSecure | 1 year 1 month | Beeswax sets this cookie for targeting and advertising. The cookie is used to serve the user with relevant advertisements based on real time bidding. |
| chkChromeAb67Sec | 3 months | PubMatic sets this cookie for testing purposes on Google Chrome browsers with a version above 67. |
| CMID | 1 year | Casale Media sets this cookie to collect information on user behavior, for targeted advertising. |
| CMPRO | 3 months | CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising. |
| CMPS | 3 months | CMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads. |
| CMST | 1 day | Casale Media sets this cookie to collect information on user behavior, for targeted advertising. |
| done_redirects104 | 1 day | This cookie is set by the provider Onaudience.com. This cookie is used for targeting and advertising purposes. |
| everest_g_v2 | 1 year | The cookie is set under the everesttech.net domain to map clicks to other events on the client's website. |
| id | 3 months | Set by Google DoubleClick, this cookie is used to create user profiles to display relevant ads. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
| IDSYNC | 1 year | This cookie is set by Yahoo to store information on how users behave on multiple websites so that relevant ads can be displayed to them. |
| KADUSERCOOKIE | 3 months | The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads. |
| KCCH | 1 day | PubMatic sets this cookie to ensure that a PubMatic user ID is already set and that PubMatic’s code is running properly. |
| KRTBCOOKIE_107 | 3 months | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KRTBCOOKIE_1101 | 1 month | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KRTBCOOKIE_153 | 3 months | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KRTBCOOKIE_22 | 1 month | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KRTBCOOKIE_27 | 3 months | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KRTBCOOKIE_279 | 1 month | The KRTBCOOKIE_279 cookie is set by PubMatic for targeting and advertising purposes, to build a profile of user interests and display relevant adverts. |
| KRTBCOOKIE_336 | 1 month | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KRTBCOOKIE_409 | 1 month | This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads. |
| KTPCACOOKIE | 3 months | The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads. |
| mako_uid | 1 year | .eyeota.net sets this cookie to collect data about the users' visit to the website such as the pages visited. A users' profile is then created in terms of their interest and demographic and is used for targeted advertising. |
| mc | 1 year 1 month | Quantserve sets the mc cookie to anonymously track user behaviour on the website. |
| NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
| pi | 1 day | The pi cookie is used by Bombora for audience targeting and advertising. |
| sa-user-id | 1 year | StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements. |
| sa-user-id-v2 | 1 year | StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements. |
| suid_legacy | 1 year | Collects information on user preferences and interaction with web-campaign content which is used on CRM-campaign-platforms used by website owners for promoting events or products. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| tu | 1 year | AdScale sets this cookie to target ads by registering the user's movements across websites. |
| uuid | 1 year 27 days | MediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising. |
| uuid2 | 3 months | The uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment. |
| viewer_token | 1 month | This cookie is set by Loopme. This cookie is used for advertising purposes. The cookie helps in providing relevant advertisement to the visitors based on their preference by tracking them on multiple websites. |
| wfivefivec | 1 year 1 month | This cookie, set by DataXu, tracks the advertisement report which helps to improve the marketing activity. |
| zsc | 1 day | This cookie is set by Zeotap to track visitors on multiple websites, in order to present relevant advertisements based on their preferences. |
| Cookie | Duration | Description |
|---|---|---|
| _pinterest_ct_ua | 1 year | No description available. |
| A1 | 1 year | No description |
| A3 | 1 year | No description |
| a307080 | 2 months 1 day | No description |
| a307565 | 2 months 1 day | No description |
| a502624 | 2 months 1 day | No description |
| a544989 | 2 months 1 day | No description |
| AN | 1 month | No description available. |
| arcki2 | 15 days | No description |
| arcki2_GDPR-CONSENT | 15 days | No description |
| arcki2_pubmatic | 15 days | No description |
| arcki2_TTT | 7 days | No description |
| AS | session | No description available. |
| botd-request-id | session | No description |
| bsid | never | No description available. |
| C | 1 month | No description |
| cct | 1 year | No description available. |
| COMPASS | 1 hour | No description |
| cookie | 1 year | No description |
| cookietest | session | No description |
| cs | 1 year | No description |
| csuuid | 25 days | No description available. |
| cu | 1 year | No description available. |
| data-pri | 1 year | No description |
| debug | never | No description available. |
| done_redirects109 | 1 day | No description available. |
| done_redirects147 | 1 day | No description |
| done_redirects200 | 1 day | No description |
| done_redirects219 | 1 day | No description |
| done_redirects236 | 1 day | No description |
| done_redirects252 | 1 day | No description |
| DPSync3 | 3 months | No description available. |
| ebEventToTrack | 1 month | No description available. |
| eblang | 1 year | No description available. |
| fifid | 1 year | This cookie is set by the provider Fiftyt.com. This cookie is used for storing the visitor's performance and navigation across multiple social media platforms. |
| fppm | 7 days | No description |
| gaCookie | 2 years | No description available. |
| gaCookie_gid | 1 day | No description available. |
| guid | session | No description |
| Gyazo_cfwoker | 7 years 7 months 1 day 6 hours | No description |
| isChecked | session | No description |
| KRTBCOOKIE_860 | 3 months | No description |
| MRM_UID | 2 months | No description |
| pvc_visits[0] | 1 day | This cookie is created by post-views-counter. This cookie is used to count the number of visits to a post. It also helps in preventing repeat views of a post by a visitor. |
| SP | session | No description |
| SS | session | No description |
| streetsign1 | 1 day | No description available. |
| suid | 1 year | No description |
| SyncRTB3 | 3 months | No description available. |
| test | 1 hour | No description available. |
| tvid | 1 year | No description available. |
| uid-bp-36033 | 2 months | No description |
| vmuid | 2 months 1 day | No description available. |
