Galaxy Hops and Evil Plots:Evil Genuises Elysian Brewery

Galaxy hops and evil plots: Behind the predestined Evil Geniuses and Elysian Brewing partnership

In this piece — which is part one of ESI's 'Esports 'n' Beer' series — we explore the fated partnership between North American org Evil Geniuses and renowned brewery Elysian Brewing,...
Esports Viewership Breakdown April 2021

Esports viewership breakdown with Esports Charts: April 2021

Every month, ESI, in collaboration with Esports Charts, delves into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry. April’s viewership...
Mindfulness meditation esports

Peak performance in esports: Why Rogue and MAD Lions are embracing mindfulness

On 11th April 2021, MAD Lions faced off against Rogue for the fifth game of a best-of-five League of Legends series. The stage was the LEC Spring Finals. Both squads beat...
Adam Apicella Vindex

Adam Apicella: Assembling the Avengers of esports with Vindex

Adam Apicella wants esports to bulk up. The Ohio Valley native isn’t so much building the gym for the esports industry as he is inventing exercises for the metaphorical Vindex all-in-one...
MAD Lions LEC Spring Playoffs 2021

For the LEC Spring Playoffs, players returned to the studio. Will fans join soon? 

On March 26th, Fnatic and SK Gaming faced off in the first matchup of the 2021 LEC Spring Playoffs. But the game itself wasn’t the most important part of that day. The...
ESE Entertainment

ESE Entertainment: Esports? You want it, we got it

RELATED: Three (types of) companies that might unshackle monetisation in esports There’s slow dynamite in how Konrad Wasiela speaks about the esports industry, and gaming as the cultural zeitgeist. The Founder and...
G2 Esports Domino's

For G2 Esports, quality of partnership means more than quantity

There aren't many esports brands that approach branding and partnerships (or business in general) quite like G2 Esports. The organisation stands out with its approach of quality over quantity and will...
Gabriel Benito Nexplay

How Nexplay Esports is aiming to be SEA’s next big agency

It's been two years since the esports ecosystem in Southeast Asia began showing signs of accelerated growth, and the scene continues to thrive. The popularity of mobile titles has allowed SEA...
Ben Greenstone ESI guest columnist

The imminent need for safeguarding in esports — Ben Greenstone

In this short piece, ESI Guest Columnist Ben Greenstone, Director at Taso Advisory and former Private Secretary to the Minister for Digital and Creative Industries (United Kingdom), details the imminent and...
Monetisation in esports

Three (types of) companies that might unshackle monetisation in esports

To see the myriad companies adapting to the digital world, one need only look. In the last few years, entrenched business models in sport have been challenged by fresh-faced newcomers with different...