Hawks Talon Gaming Facility

Hawks Talon Gaming unveils new facility inside State Farm Arena

Hawks Talon Gaming, the NBA 2K League franchise owned by the Atlanta Hawks NBA team, has opened a dedicated facility inside the State Farm Arena. Known as its 'Gaming House', the 4172 square-foot...

Magic Gaming finds chair partner in Zipchair Gaming

NBA 2K League team Magic Gaming has added chair manufacturer Zipchair Gaming to its list of partners.  As a part of the agreement, the brand will help furnish Magic Gaming’s newly renovated...

Ultimate Gamer announces multi-genre global tournament

Esports community and tournament platform Ultimate Gamer has announced the launch of the Ultimate Gamer Worldwide Open, a global competition featuring multiple titles across various genres.  The tournament, set to commence on March...
ESL One Cologne

Value in Western esports: The importance of League and CS:GO

When we discuss value in the Western esports industry, what are we usually referring to? And where is it found? Industry valuations are not the concern of this discussion; some believe the...
Quentin Martin, Luckbox

Luckbox CEO: Going public is the hardest thing I’ve done

For Quentin Martin, the Luckbox CEO, 2020 has been alright. In many ways it’s been stellar.  Not only does he plan to take his company public on December 14th; he also lives...

Ultimate Gaming League launches with NFL player-owned team franchises

The Ultimate Gaming League, a multi-game competitive league with team franchises owned by current and former National Football League (NFL) players, will launch this month. The league is powered by Antares Gaming,...

Key esports sponsorships and partnerships, November 2020

As always, there were plenty of notable deals made in the esports industry last month. Tokidoki and Team Liquid; Casio and FaZe Clan; ESforce and Skillbox; and many more. To keep...
ldn yop partnership

LDN UTD names Yoplait as Inter-Borough Yop Esports Championships title sponsor

British grassroots esports organisation LDN UTD has named drinkable yoghurt brand Yop from Yoplait as the title sponsor of its Inter-Borough Esports Championships. The Inter-Borough Yop Esports Championships, also dubbed the 'Yop Esports Champs', commences today...

76ers GC and Saint Joseph’s University enter content partnership

The Philadelphia 76ers' NBA 2K League side, 76ers GC, has partnered with local university Saint Joseph's University to create a content series exclusively for the college's students. Along with the content series, the two parties will run...
Rio Ferdinand

Rio Ferdinand Foundation joins LDN UTD esports initiative

British youth charity, the Rio Ferdinand Foundation has partnered with esports organisation LDN UTD to host the inaugural LDN UTD Inter-Borough Esports Championships. Set up by the former professional footballer turned BT Sport Pundit, Rio Ferdinand, the two...