London’s Platform gaming and esports bar reopens and rebrands

When lockdown orders were imposed on the UK in March 2020, more than a week after several other European nations, bars and restaurants were some of the worst-affected parts of the...

SK Gaming adds Krombacher, Vitamalz as beverage partners

German brewery Krombacher and its Vitamalz drink brand have been announced as the official beverage partners of SK Gaming. The companies will collaborate on social media content featuring SK Gaming players and...

Gen.G partners with Red Card Global to aid Southeast Asia expansion

Gen.G Esports announced today that it has enlisted the services of sports marketing agency Red Card Global as it eyes expansion within the Southeast Asian esports market. Founded in 2005, Red Card...

Esports Entertainment Group acquires Argyll Entertainment

Betting enterprise Esports Entertainment Group (EEG) has completed the acquisition of LHE Enterprises Ltd, the holding company of online sportsbook and casino operator Argyll Entertainment. Argyll Entertainment operates within the United Kingdom...

Cambodian carrier Cellcard mounts esports push with Orange Esports, game developers

Cellcard, a leading 4G network carrier in Cambodia, today announced a partnership with organisation Orange Esports, as well as extensions with game developers Moonton and NetEase Games. Orange Esports is a popular...

University of Roehampton introduces ‘Women in Esports’ scholarship

The University of Roehampton in London has announced that it will offer a ‘Women in Esports’ scholarship starting in September 2020. Set in motion by Roehampton Esports, the university’s esports department, the...
Travis Anderson ESI Focus

Travis Anderson explains Team Liquid’s apparel approach on ESI Focus #4

Wrapping up the current focus on esports apparel, Travis Anderson, Global VP of Apparel and Commerce at Team Liquid, joins host Adam Fitch on the fourth episode of ESI Focus. https://youtu.be/Fnd9nQCZKXI Anderson heads up...

Bilibili lands exclusive Chinese rights for League of Legends World Championship, more

Riot Games today announced an agreement with Chinese streaming video platform Bilibili that grants it exclusive broadcasting rights to its major League of Legends global events. The three-year deal will begin with...

Parimatch named Omega League betting partner

Bookmaker Parimatch has become the betting partner of the international Dota 2 competition, Omega League. The online tournament, presented by WePlay! Esports and Epic Esports Events, will feature teams across Asia, Europe,...

ESL and DreamHack enter Chinese media rights deal with DouYu

ESL and DreamHack, both under parent company Modern Times Group (MTG), have signed a one-year, Mandarin-language exclusive deal with Chinese streaming service DouYu. The ESL Pro Tour for Starcraft II and Warcraft...