American PC peripherals and hardware company Corsair has signed a deal with Korean League of Legends team ROX Tigers, it was announced on Friday.
As part of the deal, the ROX Tigers will utilise Corsair peripherals, as the gaming hardware brand looks to crack into the Korean market. As a result, ROX have an agreement in place to exclusively use Corsair keyboards, mice, and mouse pads for upcoming games. The company also manufactures other products such as solid state drives, CPU cooling systems, and more.
Nam Goong-il, Executive Director of the ROX Tigers, said that they were “very happy” with the arrangement. “We are very familiar with the passion and hard work Corsair puts into its gaming products, so I’m proud that our team will be part of spreading Corsair’s reputation,” he said.
“The ROX Tigers team knows how important gaming gear is for players, and thus have chosen to use Corsair products, and we support and believe in the bright future Corsair will have in the future of the esports industry.”
The ROX Tigers participate in the League Champions Korea (LCK), where they finished the summer split in seventh place. In 2015 they were World Championship finalists, and in 2016 they lost a competitive semi-final, before they were weakened by a disbanding roster that November. Fellow Korean powerhouse SKT T1 emerged as champions on both occasions.
Esports Insider says: For a team that struggled to attract sponsors as one of the most successful lineups in global League of Legends, to now sign a deal with an established hardware company such as Corsair is a promising achievement. Similarly, Corsair gaining a partner with strong roots in the scene leaves them with a strong footing as they look to tackle the Korean market.