United Kingdom-based organisation Audacity Esports has entered a partnership with Italian sportswear brand Kappa.
The deal, brokered by sponsorship agency Van Hawke Sports, will see Kappa supply Audacity’s rosters with jerseys.
Kappa turned its attention to the esports market in 2019, establishing deals with Royal Never Give Up, MAD Lions, Demise, Vexed Gaming, ESL UK, and Diabolus. The brand joins Van Hawke Sports as a partner of Audacity, which became the headline partner of the organisation in July.
George Fradley, Director at Audacity Esports, commented on the deal in a release: “We are extremely excited to be signing with Kappa as they bring both style and professionalism in their designs. We have worked hard with them to select a range of clothing that will push our goals to relate with the esports community.”
Audacity Esports currently fields rosters in Rocket League, Counter-Strike: Global Offensive, and Rainbow Six Siege, the latter of which recently saw the organisation secure its spot in the United Kingdom and Ireland Nationals league.
Dave Bandell, UK Sales Manager at Kappa, also spoke on the partnership: “Kappa are delighted to sign up with Audacity and continue our growth into the esport market. Audacity are just the type of progressive team that we are happy to align with and we hope the partnership will be very successful.’’
Esports Insider says: Apparel deals are a common occurrence in the esports industry but it’s great to see Kappa continuing to support a number of UK esports entities – from organisations to competitions – especially during a tough time for many.