Tournament organiser Revolution Esports & Gaming has announced a multi-year partnership with FIFA community SAF Global Gaming to help develop FIFA esports talent.
The exclusive three-year deal will have Revolution Esports share its facilities, equipment, education, and brand partnerships to support the partnership. Meanwhile, SAF will offer guidance, talent contracts, performance coaching, content production, and more.
Both companies are based out of the UK, a region where FIFA’s franchise consistently remains as one of the most popular games. Revolution Esports was established to create a sustainable infrastructure for the future of the esports industry, with the organiser using guidance from SAF to foster and recruit top talent in the game.
Callum Dornan Founder of SAF Global Gaming commented: “I strongly believe that with our community roots and expertise within the FIFA Gaming sector, we can provide a clear pathway to future burgeoning talent within esports, the partnership with Revolution is very exciting in activating our vision.”
According to the announcement, both parties hope to harness the growing audience of FIFA fans who want to participate as ‘players, talent, content creators or consumers of the game and its content’. By engaging this community, Revolution Esports and SAF Global Gaming hope to discover and foster upcoming FIFA esports stars.
Adam Johnson CEO and Founder at Revolution Esports added: “We have long known there is an abundance of untapped talent within esports and gaming and FIFA is no different. Covid-19, [whilst] creating opportunities for many in esports has also had a negative impact on talent identification and development. I believe that some of the financial challenges people face will have a further negative impact on talent ID. Our partnership aims to create a clear pathway enabling talent to develop and make a sustainable career within FIFA.”
Esports Insider says: FIFA 21 launched amid a global pandemic when consumers increasingly turned to video games for entertainment. On top of that, the lines have continued to blur between real-life FIFA and the games. Clubs like Benfica and Paris-Saint Germain fielding their own esports teams. PSG Esports recently launched its own FIFA academy, as well. It makes perfect sense that organisations would step up to make sure growing FIFA interest is funnelled into a sustainable esports ecosystem.