VIDEO: Converting fans into customers with Rob Borm, Aquatik Esports | ESI Focus

Establishing a fanbase is crucial for an esports team. Another challenge is turning fans into customers.

On this week’s ESI Focus podcast, Rob Borm, Aquatik Esports’ Vice President of Strategic Partnerships, joins ESI’s Sub-editor Tom Daniels to discuss this crucial transition.

This is the first of a four-part ESI Focus on Fan Engagement, presented by REELY.AI.

Alternatively, you can listen to the podcast on Spotify, Anchor, or Apple Podcast.

ESI Focus is part of the ESI Podcast Network, a collection of podcasts encompassing the esports industry. For a weekly round-up of the biggest esports business-related news stories, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.