North American esports organisation XSET has announced a partnership with Las Vegas hip-hop nightclub Drai’s.
As a result, Drai’s Beachclub will contain a range of themed cabanas equipped with games consoles while nightclub VIPs can play in dedicated VIP sections.
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Alongside the gaming integration into the clubs, tournaments hosted by the brand will take place within the venue. Moreover, limited-edition merchandise will be available to purchase on the premises and online.
Clinton Sparks, Chief Business Development Officer at XSET, spoke on the deal in a release: “It’s an honour to partner with an incredible brand like Drai’s. They are the number one hip hop club in the world — and understand not only the space but also how to produce unforgettable events and experiences.
“The fact they have the vision and innovative spirit to bring this to the culture and community makes XSET extremely excited to call them partners.”
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XSET is no stranger to collaborating with the music industry. In April, award-winning Puerto Rican singer/songwriter Ozuna teamed up with the brand in a deal that saw the artist become a managing partner.
Dustin Drai, Vice President of Marketing and Entertainment at Drai’s Las Vegas, added: “We couldn’t be more excited to collaborate with XSET, which is quickly emerging as a leader in the esports and gaming space, to bring unprecedented activations to Drai’s.
“This partnership is a colossal step in furthering the evolution of the gaming and nightlife communities, and we look forward to creating unmatched experiences with XSET.”
Esports Insider says: A crossover between gaming and nightlife industries is one that has rarely been explored, which makes this particular deal with XSET and Drai’s very interesting. As a first-of-its-kind deal, it will be interesting to see whether the collaboration is a success.Sign up to our ESI Dispatch Newsletter